Content creation overview

When you're working on a content creation project you will usually have a brief outlining the content to create, when this content should be published, and where on your website, app or other channels it should be delivered to.

Dynamic Content includes everything you need to create, preview, and schedule various types of content, whether that's blog posts, banners or other types of content. A content library makes it easy to organize your content, and an optimizable authoring experience lets you create, edit and view your content as you get it ready to be published.

Create different types of content

To create content, you start with a content type. Your available content types are set up by your developers, and can be anything from blogs and FAQs to navigation menus. Each type of content will have its own specific set of fields for you to complete, for example, titles, descriptions, images, and links.

Once you've chosen the type of content you want to create, you fill in its details within the authoring experience, as shown below. You can add images and videos from your integrated asset library.

As you create content, a real-time visualization shows you exactly how the content will appear across different devices and screen sizes, when it goes live. Once the content is complete it can be made available to whichever of the projects for which it was created. In the case of this piece of banner content, it was created to be used as part of a sales promotion.

Watch how it's done

This quick video demonstrates how to create a simple banner with Dynamic Content.

Content examples

Dynamic Content can be configured to support creating multiple types of content. Here are some examples:

• Simple banner (step-by-step) - Walks through the basics, including how to edit, save, copy, and how to use delivery keys
• Blog - Demonstrates how Amplience Studios integrate with Dynamic Content
• Story - Highlights flexible authoring using content palettes
• Simple menu structure - Illustrates how to create a simple navigation menu

Publish when you're ready

Once content is created and reviewed it can then be made available to your audience by publishing it.

You can publish content immediately making it live and ready for use. This is useful in cases where you want to quickly update items of content that have previously been published to a slot within an edition to implement a "hot fix" of a particular item of content. See Publishing content.

If your workflow takes advantage of scheduling, then you can publish content at a chosen date in the future by adding it to editions in the Scheduling view. Planners can then schedule the content for publishing. Even when content is scheduled to go live, you can still make last minute edits. The process is explained in more detail in Scheduling.

Localize for regions and languages

Using Dynamic Content you can localize your content so it works perfectly for any number of regions and languages. For example, you may need to adjust content to take account of cultural references and regional terms.

For flexibility and to support different workflows, Dynamic Content provides two methods of localizing content:

• Field level localization - where a single content item includes fields for each supported locale
• Content item level localization - where separate content items are created for each locale

Once localization is set up by your developers, you can create localized content in the same way as any other content.

Find out how Dynamic Content supports localization.

Enhance your authoring process

To get the most out of creating content with Dynamic Content, here are some ways to simplify and improve your authoring process.

Optimize the authoring experience

Your developers can configure the content authoring experience, to simplify displays and customize input fields. For example, you might want the flexibility to add either an image or a video to a banner, and only display fields relevant to the media type you choose.

For examples of how your authoring experience can be customized, explore how to Optimize your authoring experience.

Organize your content

Your account structure is made up of hubs, repositories and folders. While administrators manage hubs and repositories, you can organize your projects within them using folders. To keep folders free of clutter, you can archive unused content.

Learn how to manage folders and archive content.

Track changes and collaborate

Before a project is ready to go live, it's likely that you'll go through several different versions of particular items of content. Revision history lets you track changes and view content exactly as it appeared in each version. Read more about Revision history.

Dynamic Content helps you track the progress of your content and see who's working on it, by setting content statuses and assignees. You can view latest status updates at a glance from your Dashboard.