The Very Group generates £2.13 billion in annual sales as one of the UK’s largest multi-brand digital retailers. Their ambition is simple and audacious: become a world-class leader in online retail. As a digital department store spanning fashion to electronics across multiple brands, they know that extraordinary customer experiences drive everything.

But customer touchpoints were multiplying rapidly, from desktops and tablets to smart TVs and voice assistants. Their existing content systems created barriers to their world-class vision instead of removing them. The Very Group knew that shaping the future of retail demanded a new foundation for content, built for unlimited scale and any screen imaginable.

The challenge: scaling content for a world-class experience

The Very Group faced the complexity that comes with extraordinary ambition. They needed to manage over a million digital assets, including product imagery, videos, and 360-degree spins, across a sophisticated multi-brand, multi-device retail ecosystem.

Their previous system wasn’t built for this level of complexity. The real challenge wasn’t just storing assets; it was delivering the right content to the right customer at precisely the right moment. As the group’s Head of Ecommerce explained, “Serving content is one thing, but these days you have to serve content that is really relevant to the customer.“

With new devices and channels emerging constantly, they needed to manage content centrally while deploying it intelligently across every touchpoint where their customers engage. Their existing platform was holding back their vision instead of accelerating it.

The solution: a unified content foundation

The Very Group transformed their content foundation with Amplience, moving beyond their legacy Scene 7 solution. The partnership began with a focus on asset management at scale. Using Content Hub, our powerful digital asset management (DAM) platform, used to manage their library of over one million assets. This was complemented by Dynamic Media, which optimized that rich content for high-performance delivery on any device.

This partnership quickly evolved into something more ambitious. Driven by shared vision for innovation, the solution grew to encompass a true “Content as a Service“ strategy, powered by Dynamic Content, our enterprise headless CMS.

This gave The Very Group a central, cloud-based content engine that powers any customer touchpoint. With Dynamic Content, they gained the unique capability to tag each piece of content with specific information, like audience or campaign, making it possible to deliver truly personalized experiences at scale.

Now they can create, optimize, and deliver sophisticated content that resonates with each customer, transforming how people discover and engage with their brands across every channel.

The results: a future-proof platform and a strategic partnership

The Very Group now has a future-proof, agile content foundation that accelerates their world-class ambitions. They have the architecture to deliver personalized, contextual content across any existing or future channel, removing the barriers that once limited their potential.

Beyond the powerful technical capabilities, the most profound outcome was the evolution of the partnership itself. We evolved from technology provider to strategic collaborator, united by shared values and an uncompromising focus on excellence.

As their Head of Ecommerce said: “We’re an organization that has ambitions to become a world-class digital retailer. We try and operate at pace. We try and put our customer first and the Amplience team do exactly the same for us.“ This alignment has created a partnership that is, in his words, “far greater than I could have imagined when we first started working with them.“

This strategic partnership delivered the power to transform how millions of customers experience their brands.