Selling a sofa is about more than just showing a static picture; it’s about helping a customer imagine it in their home. For international furniture retailer DFS, this challenge was magnified by a product catalog offering thousands of fabric and color combinations. Their previous technology created a frustrating 24-hour delay for any storefront changes, meaning their content supply chain couldn’t keep pace with customer expectations or business needs, especially during critical sales periods like Christmas. DFS needed to transform its digital showroom from a slow, static catalog into a dynamic, inspirational experience.

The challenge: a content supply chain at breaking point

DFS’s core challenge was the disconnect between their vast, customizable product range and the limitations of their digital platform. They faced several critical roadblocks that were hindering growth:

• Static product stories: With thousands of fabrics and up to 90 color options for a single sofa, they couldn’t visually represent these choices. Customers couldn’t see their ideal product, creating friction in the path to purchase.

• Operational bottlenecks: A full day wait to publish any content change was unacceptable. This sluggishness prevented agile merchandising, leaving revenue on the table during peak traffic days.

• Poor performance and discovery: Slow loading and unoptimized visuals were damaging the customer experience. In a market where customers often start their search with images, DFS was failing to make a strong first impression and was losing visibility on key search engines.

The solution: reimagining the content supply chain

DFS chose Amplience as a key partner to completely reimagine their content supply chain. By implementing our cohesive commerce platform, they turned their content operations into a strategic advantage.

The solution centered on two key components of the Amplience platform. First, Content Hub, our digital asset management (DAM) solution, provided a centralized foundation to manage the tens of thousands of product images, 3D renders, and swatches. This created the single source of truth needed for consistency and scale.

From there, DFS used Dynamic Media to transform those static assets into the rich, interactive product stories their customers craved. Our powerful media transformation engine empowered them to:

• Power dynamic visualization: Customers can now select a sofa and cycle through every color and fabric, seeing a high-fidelity render of their unique choice in real-time.

• Deliver rich, fast experiences: The platform seamlessly powers 360-degree views and interactive features, all delivered instantly through our integrated content delivery network (CDN).

• Boost search discovery: We worked closely with the DFS team to inject crucial SEO value into every image, boosting their rankings in Google Image Search and driving qualified traffic directly to their products.

The results: a more engaging and profitable experience

By overhauling their content supply chain with Amplience, DFS achieved transformative results that directly impacted both customer experience and the bottom line. The partnership turned their website into a powerful engine for inspiration and conversion.

• 60% increase in conversion by allowing customers to build and see their perfect product.

• 66% increase in customer engagement, keeping shoppers inspired and on-site longer.

• 90% reduction in production time, empowering the business to move at the speed of ideas.

DFS not only met their goals but also established a flexible foundation to explore future innovations in distributed commerce, such as shoppable video. The partnership proves that when content moves without friction from idea to customer, the results are immediate and profound.

Your content supply chain shouldn’t be a bottleneck; it should be your competitive advantage. DFS transformed their digital experience by focusing on creating compelling, dynamic product stories that resonate with customers and drive growth. Book a demo to see how Amplience can help you to reimagine your content supply chain.